A Full Walkthrough to The Row Bags and the Collection

Practically every luxury handbag signals its maker immediately, well before you have taken in its shape. The Row declines to do that, and that one decision explains nearly everything that follows in how the leather goods are designed, priced and resold. Mary-Kate and Ashley Olsen opened the brand in 2006, taking the name from Savile Row in London, the street that codified restraint in tailoring. The company is headquartered in New York City, with a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. Its own boutiques stand in Los Angeles, New York, London, Paris and Amagansett, and all other selling runs through the brand’s own webstore and a short list of stockists. Read this as a row bags overview, covering the families that matter, the specifications that divide them and what each one is priced at. Because the brand issues no official list of prices, each number below should be read as a market price observed in 2026 rather than an official price.

How to Recognise a The Row Bag Without a Logo

Recognition depends on silhouette, proportion and construction, because there is no exterior logo plaque and no monogram on anything in the range. A small, discreet exterior stamp rides low on the side and is meant to blend into the leather rather than interrupt it, with a second stamp set inside. The metalwork is palladium-plated with a matte or brushed finish, so light is absorbed rather than reflected across a room. Linings are treated as materials in their own right, with nappa, lambskin, calfskin and cotton herringbone turning up where most houses would print a logo jacquard. The same instinct that governs the label’s tailoring, where a garment is judged by its line rather than its label, is applied without dilution to the bags. For the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go, the brand’s own product pages state Made in Italy.

• No plaque on the row half moon the outside, no monogram and no branded hardware whatsoever
• Fittings are palladium-plated and matte or brushed, never high-polish gold tone
• Linings in nappa, lambskin, calfskin or cotton herringbone
• One small exterior stamp low on the side, plus a crisp interior stamp

The Margaux Family: The Line-Up, and Why Buying It Is Hard

The Margaux is the one most people picture, and currently it is the most confusing corner of the collection to shop. At an observed $3,650, the Soft Margaux 10 pairs 100 percent calfskin in a matte grained finish with a cotton herringbone lining, at 10 x 7 x 7.5 inches and a 5-inch handle drop. An interior toggle does the fastening, belted side gussets run down each side, protective metal feet sit beneath and the shoulder strap is removable. At $4,350, the Soft Margaux 12 keeps that construction, measures 12 x 9 x 7.5 inches and includes a zip pocket. The Margaux Shoulder 12 is another thing entirely at $4,900: a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. A Margaux 17 exists in leather and canvas at Selfridges, and a Soft Margaux 15 circulates too, though no reliable retail price attaches to either. The original was withdrawn from third-party retailers during 2025, and the brand’s own site now lists the Soft and Shoulder versions instead; the discontinuation has been widely reported yet never officially confirmed by the brand.

Totes, Top Handles and Shoulder Bags Side by Side

As a first buy, the Park family dominates, and it is the commercial backbone of the line. Pricing on the N/S Park Tote reads Small $1,550 to $1,620, Medium $1,650 to $1,950 and Large $1,990 to $3,250, and the variation within each size driven by material and finish rather than capacity. The Park Tote covers Small and Medium at $1,450 to $1,620, the Park Tote Three sits between $1,750 and $2,400, and the XL Park Tote is $2,490. Above that, a The Row tote bag rises sharply: Marlo 14 at $5,300, the Alger Tote at $4,900 and the Marco Bag at $6,900. In the top handles it is suede that does the damage: $3,850 for India 10.00 in leather against $5,370 in suede, and Agnes 15 at $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. Ida is $3,990, Elise and Agnes 12 both $4,400 and the Iowa Duffle $5,180, while Idaho holds the value end at $1,420. Starting at Lori at $1,350 and the 90’s Shoulder at $1,450, shoulder styles rise through Alix at $1,900 and Parker at $2,900 to Jean Shoulder at $3,900, a spread as wide as the totes.

Small Bags, Clutches and the Entry Tier

The least expensive row handbags are not stripped-down versions of the costly ones; rather, they are smaller problems solved with the same care. The collection’s understated cult piece is the 90’s Bag at $1,090, and alongside it the Half Moon is observed at $1,390, with a leather variant seen at $1,690 at one stockist. There is disagreement between sources over Half Moon dimensions, so the official 8 x 13.5 x 2.5 inches is the figure to work from and slight disagreement elsewhere is normal. The amount of work at the cheaper end shows best in the Bourse Clutch at $1,590, with its calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches and Made in Italy on the label. Beneath it sit the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Above it are the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.

Three Price Bands at a Glance

A three-band split describes the collection well enough to shop by, and it holds across every category. The entry band runs roughly $590 to $1,500, and it is where most buyers first encounter the brand. The middle band, roughly $1,550 to $3,500, holds the Park totes, most shoulder bags and the better clutches. The top band, roughly $3,600 to $6,900, is where the Margaux family, the India and Agnes top handles and the Marlo totes live. Across all three bands, a single rule applies: suede consistently carries a premium over calfskin on the same silhouette. Simpler still is the second rule, namely that the number in a bag’s name is its width in inches.

Archive Models That Now Live on the Secondary Market

A large part of the label’s reputation rests on bags no longer sold new, and knowing them sharpens how you read the secondary market. The Bindle is the most famous: a suede shape with raw-cut trims, a knotted detail and an open top, reported to have retailed around $1,190, followed by the Bindle Three with its padded handle and removable inner pouch, observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. Compact and structured, the Devon is a top handle in polished saddle leather with a top zip, a hidden shoulder strap and decorative stitching. The Camden combines grained or saddle leather with twin handles, a detachable strap, a magnetic closure and both patch and zip pockets, at approximately 9 x 12.5 x 5.25 inches. Also circulating are the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, none of which carry reliably documented retail figures.

Resale, Authentication and Everyday Care

Resale performance is unusually strong here, but treat it as observed market behaviour, not investment advice. In the Rebag CLAIR 2025 report The Row recorded 97 percent brand-level value retention, crossing into the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. Model by model the figures go further, with the N/S Park Tote strongest at 146 percent, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. The strength is found in black and neutral calfskin in the signature shapes; canvas, nylon, sisal and seasonal-colour pieces reliably discount. Anyone hunting The Row for sale second hand should note that the brand operates no public authenticity coding, so judgement comes down to stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Care is dictated by the material rather than any brand-issued protocol: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.